Jun 3, 2012

Giorgio Armani Designer Lift Foundation Review | FOTD

This would probably be one of the most anticipated makeup reviews for the year. I know you might be thinking, yes it's only a foundation, but to me buying a new foundation is extremely rare. I currently own about 15 foundation/bb cream and it would probably take me 3 years just to use them up even if I were to wear base makeup every single day.

Armani’s latest foundation features ten shades of a smoothing and firming fluid foundation with SPF 20. 

Claims: Restores up to 10 years of luminosity, firms lines up to 87%, and firms skin by 73%. For 12 hours of lifting action.

The Invisible Face Lift
The Armani unique Micro-fil™ technology drapes the face with an ultrafine micro-lifting matrix. This elastic matrix seals in a high concentration of exclusive emollients and velvet filters that immediately lift, soften and firm the skin surface.

Lifting Colors
The new Armani glow: tailor-made with exclusive Prussian blue pearl pigment, giving intense depth and luminosity to revive skin and correct color irregularities, while relieving dullness. Soft focus effect creates a youthful glow.

Yes, to sum it up, the 3 things that I desired in my holy grail foundation -
1) SPF without the sunscreen feeling and white cast in photos
2) Dewy silky finish
3) Anti-aging properties

I had to pick this up. And do I like it? I absolutely do.
And I assume the following review will suffice,

Color Range |
Offers 9 different shades with 3 light, medium and dark respectively. Also a great range of pink as well as yellow undertone. It should not be difficult to find a great match for all skintone. For my MAC NC 25 skin, I picked out no. 4 which is the darkest color out of the "light" range, slightly more yellow tone than 5, the lightest tone in the medium range.

Texture |
Comes with a runny formula and apply like a balm, semi dewy silky finish leaning to the dewy side.

SPF | 
With its SPF 20, I do not notice the white cast in flash photography as much as other foundations such as with the Missha BB Creams (SPF 42+++ & SPF 25) or even Revlon Age Defying Foundation (SPF 20).

Coverage | 
Medium yet would let my freckles show through, can build up to full coverage if wanted.

Application - Lifting / Smoothing / Firming |
Do not notice a huge difference in terms of lifting or firming, it does provide a smooth canvas to the face.

Lasting Power / Oil Control |
About 5 hours, though keep in mind that I live with an extremely humid climate. I notice that the foundation start disappearing first off my combination T-zone area. It however does not turn patchy (which I call disappear-nicely foundation)

Price | US$65+tax
and its worth every penny if this foundation suits your skin type - normal, slightly oily and combination.

almost direct sunlight

Indoor light

Overall | 
I really like this foundation. First off its a foundation that I was exactly looking into; natural yet medium coverage with a dewy finish, contains anti-aging and properties that doesn't give crazy white cast in flash photos. Secondly it applies easily and blends out quickly, feels very comfortable on the skin (great plus!) and stays put. I wish it would last even longer but I guess 5 hours isn't so bad considering Hong Kong is extremely humid and I do mostly wear foundation in and out from air-conditioned and 75"f/25"c street temperature, then it just unnoticeably disappears throughout the day. 3 Thirdly it does smooth out my skin in seconds in a natural way, its very balmy formula allows my real skin to shine through. You can tell I have something on my skin but its not wiping the realness of my skin away. In my opinion it looks even more natural than most BB Creams I have tried. 4 It works really great with my combination skin and is exactly what I was looking for for a foundation that works great in both summers and winters. I highly recommend it.

Hope it isn't too boring! Hope you're having a great weekend and don't forget to add me on Instagram if you haven't already. You can use the grey instagram bubble on top or simple add me, my username is winnietsuii :)


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